Denim Hub - Lanka’s Hirdaramani-owned LiCC Jeans on a mission to democratise denim for South Asia
True product specialisation for South Asia, strong retail collaborations around the region and a growing range with ‘something for everyone’ is the winning recipe for LiCC Jeans (Sri Lanka).
“LiCC is what denim is all about,” is how Vinod Hirdaramani (Director, Hirdaramani Group that owns the firm) sums up Long Island Clothing Company, popularly known as LiCC Jeans.
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