A ‘Parfait’ Affair: Bringing An All-Inclusive Lingerie Collection To India

The Indian lingerie market is seeing unparalleled growth and has undergone a transformational change in the past few years due to various factors. The segment stood at around US $ 3 billion in 2017 and is projected to grow at a CAGR of around 14 per cent to reach US $ 6.5 billion by 2023 on the back of factors like women losing inhibitions and trying trendy lingerie products, growing demand, increasing number of independent women, technical advancements in lingerie manufacturing, manufacturers using luxurious and delicate fabrics and designs such as mesh and lace apart from the growing e-commerce industry.

While this category is growing with each passing day, there is a new addition to the overall lingerie market, and that is of size inclusivity or plus-size innerwear. Most of the full-busted women usually do not get the right size bra and this number stands at a disappointing 90 per cent in India. Taking strides in the right direction, Parfait, a US-based size inclusive brand, has entered the Indian market right in time to fill the gap with its expansive range of sizes. Read More: http://bit.ly/2XekgAn