Denim Hub - Lanka’s Hirdaramani-owned LiCC Jeans on a mission to democratise denim for South Asia
True product specialisation for South Asia, strong retail collaborations around the region and a growing range with ‘something for...
Denim Trends : ONLY launches ‘Denimize the World’ campaign
Denim has never been a trend, it started from workwear and swiftly turned into a wardrobe staple in any modern city dweller’s wardrobe....
