POPxo opens first offline store at Select CITYWALK, to open four more in coming quarter
POPxo, India’s largest digital community for millennial women, marked entry into offline retailing by opening its first standalone outlet at Select CITYWALK. The company plans to launch four more such spaces across malls in the coming quarter and will retail its private label and licensed merchandise.
With the introduction of POPxo store, the company is solidifying its position as a Content-Community-Commerce platform.
POPxo launched its e-commerce label last year on the back of a strong data insight that millennial women are looking to buy well-designed products that express their personality.
It sells lifestyle products designed and produced in house by the POPxo team. The trendy collection of bags, notebooks, laptop sleeves and other lifestyle products, help millennial women to express their personality through what they wear and carry.
The products are well priced and starts from Rs. 299 onwards. They are launching skincare and fashion in June 2019.
Priyanka Gill, Founder & CEO, Luxeva Limited, said, “We are excited to open our first physical retail space at Select CITYWALK. Producing private label merchandise is a natural progression for us as a content company. We use data and inputs from our most popular articles, videos and social memes to design products that millennial love. These products are then sold online via content to our existing user-base of millions of women. Now, with the new launch they will be sold offline as well.”
POPxo had raised Rs. 37 crore in March 2018 led by Neoplux and OPPO, with participation from existing investors IDG Ventures India, Summit Media and GREE Ventures.
Few of the collections displayed at the POPxo shop are as follows:
The Powerpuff Girls:
Recently, Cartoon Network collaborated with POPxo to launch ‘The Powerpuff Girls’ product collection. The product range of stylish sweatshirts, cute phone covers, wall clocks and colourful notebooks inspired by the animated crime-fighting trio Bubbles, Blossom and Buttercup, as well as arch-rivals Mojo Jojo, HIM and Fuzzy Lumpkins will also be available at the physical outlet.
POP Woman
The “POP Woman” knows her style, speaks her mind, and isn’t afraid to match hot pink with saucy red. And this collection is perfect for her!
So Desi
Know someone who has a flair for drama? Who spouts Bollywood dialogues in everyday conversation? POPxo’s “So Desi” collection is right up their alley.
Wanderlust
Can’t stay in one place? The “Wanderlust” collection is meant for the girl with a traveller’s heart. From summer tote bags to pretty notebooks, everything here reminds you to take a break.
My POPxo
It’s their signature line for millions of POPxo fans out there. POPxo is all about strong, powerful women who are not afraid of their feminine side and who embrace all that’s good and happy in the world.
Boss Woman
Diaries, laptop sleeves, phone covers, everything here will remind you that you’re a #bosswoman all set to take on the world.
