Denim Trends : ONLY launches ‘Denimize the World’ campaign
Denim has never been a trend, it started from workwear and swiftly turned into a wardrobe staple in any modern city dweller’s wardrobe. Denim is not even seasonal anymore, thanks to its recreation in different weights and colours. Denims are a way of life… and contemporary fashion brand, ONLY is on its way to becoming the pioneer in creating innovative and fashion forward denims. After the successful first edition of the ONLY’s ‘Denimize the World’ campaign, the brand has decided to give consumers a reprimand of the line in all the trend appropriate options possible. Here are the big denim styles, specifically trending for Spring/Summer 2017!
Also Read – Amsterdam Denim Days kicks off
PATCHWORK and EMBROIDERY
The hottest trend in denim is the revolutionary inflow of Do-IT-Yourself styles. From floral motifs, goofy doodles, detailed embroideries – patchwork denims are just the answer for anyone looking for a unique look.
STRONG RUFFLES
The femininity of flirty ruffles has been taking over the international runways, so naturally the trend has taken a soft entry into the world of denim as well! From sleeves to empire cut tops and dresses, ruffled denim is the perfect value addition to any summer wardrobe.
FRAYED DENIMS
The focus point gets as low as possible with this trend as raw, unfinished edges, frayed hems as well as decorative laces are imbibing bottom wear with an effortlessly edgy appeal.
SPORTSWEAR INSPIRED
References to sportswear have been seeping into to every facet of clothing and denims are no different in this phenomenon. Lazy joggers, bomber jackets are the light athleisure appropriate denim options we never knew we needed!
LACED UP
How can you go wrong if you combine two of every woman’s favourite fabrics in the world. The fragility of lace and the structural strength of denim is the perfect juxtaposition for any of your summer outfitting needs!
ONLY’s understanding of denim apparel appears to be highly all inclusive this season and the ‘ONLY Denimize the World’ collection, launched on 14 April, is available for grabs at its retail stores all over the country.
